Alexandra Saemmer

Alexandra Saemmer is a Professor in Information and Communication Sciences at the University of Paris VIII. She is also a researcher at the Center for Studies on Media, Technologies, and Internationalization (CÉMTI). Alexandra Saemmer's research focuses on how meaning is produced in digital cultural artifacts, particularly focusing on the convergences and tensions between the contexts of production, how practices are anticipated through the material aspects of the artifact, and the processes of reception (fields of study include: online journalism, advertising, cultural e-albums, digital literature, educational apps, social media, textbooks, etc.). The forms and features of digital artifacts are examined through a critical semiotics approach, which pays equal attention to the materiality of the media (editorial design, software “architexts,” code) and to discursive strategies and their underlying motivations.